City Square Mall Presenter

A flash presenter development for FIABCI awards 2011 submission, commissioned by Chin Long Printing for CDL. We developed an intro animation and user-interface for the presenter of City Square Mall (CSM). CSM is the first eco-mall in Singapore and its environmental-friendliness is the main feature of the mall. This presenter brings out the message by converting the existing CSM’s visuals into a moving visuals.

The intro scene shows CSM’s butterflies flying through the blossomed flowers. But they are not just ordinary butterflies or flowers, they are representing the diversities of available retails stores and F&B establishment in CSM. These graphics are originally static and we brought them to life and moving in this presenter.