Unimed Identity

Unimed is a company selling anaesthetic liquids in Indonesia. We helped them with their identity to make them easier to be recognised in the market. We created a strong logogram by combining the “U” of “Unimed” with a drop of liquid to associate it with their business.

Their products are related to medical and healthcare, we decided to use white as the background with blue and turquoise as the main colour scheme. The blue and turquoise represent liquid(water), cool and healthy; while the white background represents sterility. The logotype use the rounded font to strengthen the liquidity of the identity.