Pillar Interior Identity

Pillar Interior is an interior and furniture company in Jakarta. They approached us to create an identity for them. They requested that the identity must conveys the message that they are an experienced, bold and strong company in interior and furnishing.

We tried to avoid using a pillar image as their identity, even though it’s their name and a pillar is often associate with strength. We used their initial instead and formed a distinct shape that has various meanings for the logogram. The logogram’s shape is a room lay-out from above to represents their business nature, also the initial of the company’s name “p” and “i”. Some people will see it as a head of a knight with a helmet, which represents the strength of the company.

We use a capitalized wording for the logotype to make the identity bolder and stronger. We also propose the tagline “your lifestyle within” to associate the company as a lifestyle-oriented interior and furniture provider for their customer.