Lautan Mas Identity

Identity design and development for Lautan Mas, an agriculture products distributor company in Indonesia. The old logo was not properly done, couldn’t bring up the good image of the company and couldn’t differentiate the company from the other competitors.

The new identity reflects the brand essence of the company and became a visual representation of the company’s name – Lautan Mas (Golden Ocean). The golden sea symbolize wealth and the blue sky represents credibility. The yin-yang circular shape combines the two elements together to formed a harmony between wealth and credibility of the company.