2nd World Road Conference

Globewerks International approached us to help them do the event branding for the 2nd World Road Conference which organised by Land and Transport Authority of Singapore. The logo and main graphics are done previously, so we need to incorporate them and keep all the elements consistent throughout the promotional and on-site materials. The direction was to make the whole look clean and focused on the main graphics.

The website and pre-event brochure are done previously and none of them has any similarities between both. So we standardize the whole look and feel for the event. We chose white as the background so it will make the WRC blue and graphics stand out. We tried to make everything less cluttered and stick to the colour scheme.